Only because awareness was so low. The week I instaaled mine, I showed it off to 5 friends. All 5 wanted one, went to the store, Too late. I earnestly believe that if the Empeg was marked differently, It would have sold many many more units. Fact is, most people I know go to a car stereo place to shop for a player. Very few go to the net; and if they do, it's to Sony or BestBuy or some such McDonalds-style electronics store. Hrmm... I'm rambling.