Seems like a good (better) deal. $349.99 for the 40GB model. ($250 activation fee required)
http://www.replaytv.com/video/replaytv/lower_pricing.asp

At this price, it's only $50 cheaper than TiVo with lifetime sub. The added features of the Replay are of questionable value. TiVo has been hinting that a future software release will allow sharing shows between networked TiVos (not over the internet).