It's an interesting Idea, and will probably be picked up by consumers, however, from the website...
In reply to:

Copy protection feature which means that tracks downloaded to SoulMate are unable to be played on MusicStore until erased from SoulMate.

Precisely how is this a selling point for a mass market player... =)

Jazz
(List 112, Mk2 12 gig #40. Mk1 for sale 4 gig #30, apply within)

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Jazz (List 112, Mk2 42 gig #40. Mk1 4 gig #30. Mk3 1.6 16v)