Wow, this is funny! I'd always seen those "wholesale lists" on EBay but never could figure out WHY they were being sold. Now, I see:

Uncautious EBay buyer sees the text of the item that looks like an empeg listing and skips the boring text about how it's a list. Haha, good idea.

But, as I say with all internet advertisement, spam, popup ads, banner ads, spam IM messages, etc: How could ANYONE be so stupid to click on that stuff? I've been told that people actually DO try to win $20 by punching the monkey.