I am always suspicious of MarketSpeak, as I have had to work with technical marketing people all my life. What I have always (without fail) found puzzling is that not one single one of them has had an engineering background, yet they are selling engineering products.


That's easy to answer - I'm convinced that marketing is basically the art of white lies, putting the positive spin on the product, and downplaying any flaws, which is far easier to do when you don't really understand it's true capabilities and deficiencies. I'm sure that someone with an engineering background could do marketing, but they wouldn't last very long unless they had absolutely no soul - the guilt complex would be too depressing, and would eventually creep into their work...
Mind you, once upon a time I temped at the Institute of Marketing - and everyone I met there seemed to be shallow and soul-less anyway