the Central is marketed towards people who don't necessarily have a PC

I think anyone that is in the market for a Rio Central probably already has a PC.... but you're right, even though said consumer most likely has a pc - they might not have mp3 shares set up on it.

But, this is where that new SB GoVideo DVD player can step in... (or was that already mentioned in this thread... or was it in its own thread... oh im foncused they're all running together!!)