In reply to:

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Well they do sell over 4 million bars a day (worldwise I assume, not just in the UK), so it's probably a tiny, tiny percentage overall.

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And if you've ever eaten an American one, you'll never want a kit-kat again.

Why is it that US chocolate is so, well, terrible? Kit-kat chocolate is foul, Dairy Milk tastes of cardboard, and Hersheys?! Can that actually be classed as food?!