I recently showed my empeg to a car audio salesman while I was away on a long trip. He didn't have a clue what it could do and was very impressed. This is pretty much what I have seen from every car audio store I have been to. Most have barely heard of a Rio and try to compare it to the empeg. They also have a mind set that it is a substandard product because it is not made by a major manufacturer. The car audio magazines have also not really caught on yet either. There is a picture of a flash card mp3 player on the cover of a major car audio magazine this month.

In my opinion, the empeg is the BEST car audio product on the market and I have been into car audio for as long as I have owned a car.

Now that the Mark 2 has been released and can easily blow away the competition in many respects, will we start to see it more well known to the general public? Everyone that has seen my empeg has never heard of it. I personally would like to see empeg gain huge support publically.

However, I don't ever want to see it show up in car audio stores. I hate paying a "middle man" to sell me a product that I usually know more about than him. In fact, most of the time I know exactly what I want but they don't have it so I have to pay them a 2x markup for the priveledge of ordering it for me. Also, every place I have bought from has tried to cheat me in some way. Very unethical people work at these stores. Not all stores are bad but I would say 90%. I think they are a bunch of theives, this is why I have become a good customer at places on the internet like Crutchfield. Always had good experiences with Crutchfield and prices are fair. This is why I like ordering the empeg staight from them. All the profit goes to empeg which is where I want it to go. However, this may be why they don't get as much local attention.

Is empeg going to advertise? This product deserves attention. Many potential buyers don't even know what it is.

Alex Lear