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Well, we do pay for most newspapers and magazines full of ads, don't we?

Interesting you should bring that up as an analogy. The truth is that I personally don't buy newspapers and magazines, partly because I don't feel like paying for ads. There are a few magazines I receive for free because they are trade rags and I've convinced the publishers that I'm part of the trade and therefore the perfect demographic toward which to target the ads. So, technically, in my case, the ads are paying for the magazines.

But I see your point that the general public does in fact pay for products that contain ads, and whether it's a magazine or a cable/satellite subscription, it's pretty much the same thing. Doesn't mean I have to like it or think it's right.
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Tony Fabris