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I don't agree however that this domain isn't worth much to anyone.
To be exact, I didn't say it wasn't worth much- I said it wasn't worth $1,000-$10,000, though perhaps my language was a bit stronger than it should have been (instead of "now way" I should have said, "it's unlikely that"). And sure, for any large company with deep pockets I'm certain they could afford this (though I'd assume before naming a product or starting a campaign they'll look to make sure they can get the corresponding url at a reasonable price), but anyone with less capital is just not going to be able to justify the costs.
What’s frustrating is that when people do this is not just like buying a generic piece of prime real estate- it’s specific to a certain group of people or products. “Steady On” would be useful to Shawn Colvin, Point of Grace, my band, or maybe a handful of others (like you’ pointed out), but to most people it’s worthless.
Heh, if I ever have another band I’m just going to go with a made up word (and buy the url before I do).
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-Jeff
Rome did not create a great empire by having meetings; they did it by killing all those who opposed them.