Did you see the video of Sony demonstrating Blue Ray at some Sony event? Sony guy ejects disc to show people what a blu-ray disc looks like, and its a DVD-R blank with some pen written on it

Story here:

http://gearlog.com/blogs/gearlog/archive/2006/05/16/11622.aspx
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Mk2a RioCar 120Gb - now sold to the owner of my old car
Rio Karma - now on ebay...