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#288379 - 20/10/2006 15:14
Re: Protesting Battlefield 2142 by opening and returning the software
[Re: cushman]
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carpal tunnel
Registered: 21/05/1999
Posts: 5335
Loc: Cambridge UK
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Quote: Except that the lead character drives an Aston Martin (tm), drinks a Pepsi (tm) and uses an Apple Macintosh (tm) to upload the virus into the alien ship.
In my book that's all fine if the lead character has to drive a car, drink a soda and use a computer - PROVIDED it is shot in context. Lingering shots of a brand logo totally destroy all credibility and turn the viewer against the product, and I think marketroids are starting to understand that.
Rob
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