And how come, given that TV plays such a massive part in popularising the sport and lionising its stars, it's the TV people paying the clubs in order to televise their matches, and not the other way round?
I missed this one comment originally. In many European cities (or even whole countries), Football clubs don't need TV at all for popularity. They were filling stadiums long before TVs were widespread in those countries. The same argument is valid for popular sports and teams in the US and Canada.
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