Um, I had to go into my PSN account and find the embed code. For US accounts, it's just:

<a href="http://us.playstation.com/playstation/psn/visit/profiles/USER"><img src="http://fp.profiles.us.playstation.com/playstation/psn/pid/USER.png" width="230" height="155" border="0" /></a>

No idea about the UK ones like Bitt's.
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- Tony C
my empeg stuff