I think this would be a discussion better held over a pint of beer, I think you are missing my point a little bit.

Lots of my photography involves flash in some way, and not all the posed stuff. Lighting the reactions during the speeches for example, really important and I am always amazed by photographers who don't have a clue and just put up with gloomy lighting. If you know what you are doing you can add lighting to a situation AND get the natural reactions.

You don't see too much of that stuff on my site, as quite frankly it doesn't sell. People buy the setup couple shots that look so "natural".

I get what you are saying, but it sound like you are working with people who don't appreciate or understand good photography. If they did they would let you have some input at some point of the production.

Cheers

Cris