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#161520 - 15/05/2003 08:11 Anyone who's looking for the Honda ad
CrackersMcCheese
pooh-bah

Registered: 14/01/2002
Posts: 2489
I've put it here

Its 20.5MB so Broadband recommended. Better quality available on request.

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#161521 - 15/05/2003 10:48 Re: Anyone who's looking for the Honda ad [Re: CrackersMcCheese]
lectric
pooh-bah

Registered: 20/01/2002
Posts: 2085
Loc: New Orleans, LA
OK, that is just a fine commercial....

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#161522 - 15/05/2003 10:51 Re: Anyone who's looking for the Honda ad [Re: CrackersMcCheese]
matthew_k
pooh-bah

Registered: 12/02/2002
Posts: 2298
Loc: Berkeley, California
I've never before seen a comercial that I watched three times in one day because I wanted to. Very impressive and ingenious. Did someone say there's a "making of" clip out there too?

Matthew

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#161523 - 15/05/2003 11:01 Re: Anyone who's looking for the Honda ad [Re: matthew_k]
lectric
pooh-bah

Registered: 20/01/2002
Posts: 2085
Loc: New Orleans, LA
Agreed... One question though, how did they make those tires go uphill?

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#161524 - 15/05/2003 11:03 Re: Anyone who's looking for the Honda ad [Re: lectric]
tonyc
carpal tunnel

Registered: 27/06/1999
Posts: 7058
Loc: Pittsburgh, PA
Agreed... One question though, how did they make those tires go uphill?
Didn't see the "making of" thing, but the obvious guess would be weights at the top.
_________________________
- Tony C
my empeg stuff

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#161525 - 15/05/2003 11:06 Re: Anyone who's looking for the Honda ad [Re: tonyc]
lectric
pooh-bah

Registered: 20/01/2002
Posts: 2085
Loc: New Orleans, LA
Yeah, that'd have to be a pretty heavy weight. I wonder how long it took to get it all set up....

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#161526 - 15/05/2003 11:10 Re: Anyone who's looking for the Honda ad [Re: lectric]
CrackersMcCheese
pooh-bah

Registered: 14/01/2002
Posts: 2489
They were indeed weighted. The "making of" clip is very short... it doesn't show very much at all to be honest.

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#161527 - 15/05/2003 11:15 Re: Anyone who's looking for the Honda ad [Re: CrackersMcCheese]
TigerJimmy
old hand

Registered: 15/02/2002
Posts: 1049
I'd love to get my hands on the higher quality version, but thanks for making this one available! It's great!

Jim

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#161528 - 15/05/2003 11:19 Re: Anyone who's looking for the Honda ad [Re: lectric]
genixia
Carpal Tunnel

Registered: 08/02/2002
Posts: 3411
I got turned on to this ad by a CNN article, where they interviewed some guy involved witht the production. Yes, the wheels were weighted, with some car part. Aside from the obvious exceptions (a couple of lumps of wood, perspex holding the speakers etc) everything used was a genuine Accord part.
It took them something like 640 takes over 4 days to get it just right, and the aesthetics of the movement were a big factor - they wanted a lot of grace where components were *just* triggering the next link (eg muffler - wouldn't have rolled any further) and not brute force.
Apparently one of the elements that gave them the most hassle was the very first cog - the human element of rolling it down the plank made it very difficult to get right.
_________________________
Mk2a 60GB Blue. Serial 030102962 sig.mp3: File Format not Valid.

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#161529 - 15/05/2003 11:34 Re: Anyone who's looking for the Honda ad [Re: genixia]
CrackersMcCheese
pooh-bah

Registered: 14/01/2002
Posts: 2489


Edited by PhilipOHare (15/05/2003 11:37)

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#161530 - 15/05/2003 12:09 Re: Anyone who's looking for the Honda ad [Re: TigerJimmy]
CrackersMcCheese
pooh-bah

Registered: 14/01/2002
Posts: 2489
Ok, due to popular demand, I've made a 76MB beast of a file. 720x576 5000kbps.

Its too big to upload, but I'll make it available from my machine to those who want it. Bear in mind I'm on a standard 600k line, so can only upload to you at 15k/s, and it'll be one at a time!

So if you want it, email me and I'll give you login details.

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#161531 - 15/05/2003 13:46 Re: Anyone who's looking for the Honda ad [Re: matthew_k]
peter
carpal tunnel

Registered: 13/07/2000
Posts: 4180
Loc: Cambridge, England
I've never before seen a comercial that I watched three times in one day because I wanted to.
Did you ever see that animated Martell Cognac ad, the one with the swallow flying over a very Monet-style South of France? There are some stills on this page (as "The Art Of Cognac") but they don't convey the feel of it. I could watch that one all day.

Peter


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#161532 - 15/05/2003 13:51 Re: Anyone who's looking for the Honda ad [Re: peter]
wfaulk
carpal tunnel

Registered: 25/12/2000
Posts: 16706
Loc: Raleigh, NC US
I'm afraid we don't get many commercials for cognac here in the good ol' U. S. of A.
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Bitt Faulk

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#161533 - 15/05/2003 14:25 Re: Anyone who's looking for the Honda ad [Re: wfaulk]
peter
carpal tunnel

Registered: 13/07/2000
Posts: 4180
Loc: Cambridge, England
I'm afraid we don't get many commercials for cognac here in the good ol' U. S. of A.
Heh, I can't recall any others over here, either. I got the distinct impression that commissioning that advert was more about patronage of the arts than it was about recouping costs through actual sales of product.

Peter

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#161534 - 15/05/2003 15:50 Re: Anyone who's looking for the Honda ad [Re: CrackersMcCheese]
Dignan
carpal tunnel

Registered: 08/03/2000
Posts: 12341
Loc: Sterling, VA
I like how the song at the end (I think) is "Around the World" by Daft Punk
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Matt

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#161535 - 15/05/2003 15:53 Re: Anyone who's looking for the Honda ad [Re: Dignan]
CrackersMcCheese
pooh-bah

Registered: 14/01/2002
Posts: 2489
Actually its Rappers Delight by the Sugarhill Gang

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#161536 - 15/05/2003 15:54 Re: Anyone who's looking for the Honda ad [Re: CrackersMcCheese]
Dignan
carpal tunnel

Registered: 08/03/2000
Posts: 12341
Loc: Sterling, VA
Damnit! You're right. The bass line was similar and I forgot about the intro because I was fascinated by the video it's self

One question though. I can't seem to tell how the mobile made of car windows is able to trigger the next item
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Matt

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#161537 - 15/05/2003 15:56 Re: Anyone who's looking for the Honda ad [Re: Dignan]
ricin
veteran

Registered: 19/06/2000
Posts: 1495
Loc: US: CA
Wind.
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Donato
MkII/080000565
MkIIa/010101253
ricin.us

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#161538 - 15/05/2003 15:56 Re: Anyone who's looking for the Honda ad [Re: Dignan]
CrackersMcCheese
pooh-bah

Registered: 14/01/2002
Posts: 2489
The draught created by the windows makes the radiator grill fall I think.

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#161539 - 15/05/2003 16:19 Re: Anyone who's looking for the Honda ad [Re: CrackersMcCheese]
DeadFire
addict

Registered: 30/05/2002
Posts: 695
I don't think it is. I know that rythm was sampled from a *slightly* older track. I just can't put my finger on it's name, or the artist responsible.

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#161540 - 15/05/2003 16:20 Re: Anyone who's looking for the Honda ad [Re: DeadFire]
CrackersMcCheese
pooh-bah

Registered: 14/01/2002
Posts: 2489
Queen - Another One Bites the Dust?

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#161541 - 15/05/2003 16:21 Re: Anyone who's looking for the Honda ad [Re: CrackersMcCheese]
DeadFire
addict

Registered: 30/05/2002
Posts: 695
No, I don't think so... dammit, what is it!? I must know!

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#161542 - 15/05/2003 16:21 Re: Anyone who's looking for the Honda ad [Re: DeadFire]
CrackersMcCheese
pooh-bah

Registered: 14/01/2002
Posts: 2489
The one is the ad IS Sugarhill Gang as they are on the Honda DVD I got

I don't know if they were influenced by Queen though, or the other way around

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#161543 - 15/05/2003 16:23 Re: Anyone who's looking for the Honda ad [Re: CrackersMcCheese]
DeadFire
addict

Registered: 30/05/2002
Posts: 695
Okay, okay. But I know that rythm came from a song that was popular in like, the 70's, or at least before my time.

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#161544 - 15/05/2003 16:24 Re: Anyone who's looking for the Honda ad [Re: DeadFire]
CrackersMcCheese
pooh-bah

Registered: 14/01/2002
Posts: 2489
The 70's? What are they? I'm sure someone here will dive in and tell you the song your thinking of

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#161545 - 15/05/2003 16:27 Re: Anyone who's looking for the Honda ad [Re: CrackersMcCheese]
DeadFire
addict

Registered: 30/05/2002
Posts: 695
I found it myself. Some quick research on AMG yielded the answer: "Infectious and catchy, "Rapper's Delight" borrowed the break from Chic's "Good Times" and became a worldwide hit..." This information is found in AMG's Sugarhill Gang Biography.

I feel so special.

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#161546 - 15/05/2003 16:28 Re: Anyone who's looking for the Honda ad [Re: DeadFire]
CrackersMcCheese
pooh-bah

Registered: 14/01/2002
Posts: 2489
Ah, yes I see it now you mention it! So obvious now lol

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#161547 - 15/05/2003 16:29 Re: Anyone who's looking for the Honda ad [Re: DeadFire]
trs24
old hand

Registered: 20/03/2002
Posts: 729
Loc: Palo Alto, CA
But I know that rythm came from a song that was popular in like, the 70's
Rapper's Delight was recorded in 1979.

- trs

*Edit* Doh! - took too long to post. Good times - of course!


Edited by trs24 (15/05/2003 16:32)
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#161548 - 15/05/2003 16:30 Re: Anyone who's looking for the Honda ad [Re: trs24]
DeadFire
addict

Registered: 30/05/2002
Posts: 695
I knew I might be off about the date, hence the addon "or at least before my time."

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#161549 - 15/05/2003 16:39 Re: Anyone who's looking for the Honda ad [Re: genixia]
g_attrill
old hand

Registered: 14/04/2002
Posts: 1172
Loc: Hants, UK
It took them something like 640 takes over 4 days to get it just right

I read this a lot - and saw a bit on TV, but apparently it was at least two takes which were stitched at the muffler part.

There are also two different endings, so they would havve had to do it correctly twice anyway

Gareth

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#161550 - 15/05/2003 19:21 Re: Anyone who's looking for the Honda ad [Re: ricin]
Dignan
carpal tunnel

Registered: 08/03/2000
Posts: 12341
Loc: Sterling, VA
Wind? I doubt it. The windows aren't rotating very fast, and the thing they knock over would have to be placed extremely carefully for it to fall over from the breeze the window creates.
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Matt

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#161551 - 15/05/2003 19:48 Re: Anyone who's looking for the Honda ad [Re: Dignan]
tfabris
carpal tunnel

Registered: 20/12/1999
Posts: 31600
Loc: Seattle, WA
The windows aren't rotating very fast, and the thing they knock over would have to be placed extremely carefully for it to fall over from the breeze the window creates.
ExACTly. Remember, it took 606 takes.
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Tony Fabris

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