The important name in this case is Rio - thats the well known brand. Few people have heard of S3, and those that have think of graphics cards.

When I explained it to my sister last night, not only did she not have clue who S3 were, she didn't know about Diamond or Rio.

She had heard of empeg though, just like the rest of my family.

So, I suppose that based on a small sample empeg has a more well known brand name than Rio :-)

--
Mike Crowe
I may not be speaking on behalf of empeg above :-)

That was what I thought, too.

Everyone can associate [empeg] with music/a music format. But less people can guess what RIO should be. (even if it's been quite successfull)

Any thoughts about keeping the name "empeg" as brand for all mp3-devices (including the RIO-players)?
I think that would be the better way, wouldn't it?

TeeMcBee
Got my Mk2! # 080000143