Well, it used to be that Intel sold rock-solid motherboards that had basically no features and sold for ten times the price of any other motherboard. In those days, it was about the motherboard price. Now it's not and can be about the CPU price again. But when I bought mine, there was very little difference in price between the two CPU manufacturers. I'm inclined to go more for stability anyway, and my experiences with non-Intel chipsets has been less than stellar.