Middleware? Sounds more like monitoring/management thing to me, something like Patrol. Networking gear, server heartbeats, net throughput, app response times... Though, with marketingspeech white noise* as dense as that on the first few pages, it is hard to tell... But, I have encountered quite useful products before where one couldn't tell what the heck they were about before reaching about tenth level of web pages.

*) Quote: automated actionable intelligence Aaaaarhg!