It may be "Intel built", but from the specs it is pretty obviously not an Intel SSD. Much slower than the real Intel models.
Until we see some independent reviews of it, I'd stay away from this or any SSD. The crappy ones can be really, really bad.
EDIT: Mmm.. anandtech reviews are often reliable, and they seem to like it, so.. go crazy if the speed is good enough for the priceGo with a real Intel SSD, or with an OCZ Agility (or Vertex). Those are all very, very fast, and well supported with firmware updates (including TRIM).
My PVR here now boots/runs from a barebones 32GB SSD I got as a "factory sample". Just a bare PCB with chips, no case.