My every day bourbon is Old Forester relatively cheap but tasty. My usual Scotch is Aberlour, regrettably not so cheap.
For just sipping, I enjoy port or an aged (aņejo) tequila. I'm a bit new to the whiskey/scotch game, and I've found that I like rye whiskey more than bourbon. I haven't really dug into the wild world of Scotches enough to have strong opinions, but I definitely enjoy the good, smokey stuff.
And as to the other thread about
Stella/Budweiser/etc., there's a wild, diverse world of beers out there. The good ones don't advertise on TV or the jerseys of your favorite sports team.