$300 is too much, but I think Google has the best chance of being left standing as the multi-dimensional tug-of-war between content providers, ISPs, and hardware manufacturers gets more heated. The current situation where you access dozens of different content silos with dozens of different applications on many different devices is not consumer-friendly, and I think people are going to demand something better. Customers want to view streaming media, local content, and live broadcast television on the same device with the same interface. The original GoogleTV tried and failed to make this happen, so It looks to me like Google's trying to get another bite at the apple with this thing. I don't know if this device will make it happen, but it shows they're committed to making it happen, and there's definitely room for a company not named Apple to succeed.