Industry specific software
I loved my radio station job so much that in the final 10 years I never took vacation because a vacation wouldn't be as much fun as my work. I honestly planned on staying there until they carried me out in a wooden box.
Things changed.
A new owner took over, and we had to change to
their software ("Mediastar") which was marginally usable, then they updated to their all-new, written from scratch (but conceptually based on the previous Mediastar software): "Viero".
The workload increased by a factor of three, the output quality decreased substantially (objectively measurable in terms of product conflicts, spot distribution and client separation, etc.), and flexibility and ability to customize disappeared. My parting gift to the company was a 10-page single-spaced typewritten letter to their software division, outlining the first
fifty most egregious problems, listed in order of severity. To give an appreciation of the tone of the letter, I append below a small sample taken from the first page.
* * * * * * * * * * * * * * * * * * * *
We have been upgraded to Viero for several weeks now. My compliments to the Viero programmers.
Never in my wildest dreams did I imagine that they would not only equal, but far surpass the unfriendly user interface, the failures to follow Windows conventions, the sheer arcanity that was MediaStar. But they did. There must have been some late nights sitting around the table, chortling with glee at the diabolical things they came up with to make a difficult job nearly impossible.
Did anybody actually
test this software before shoving it out the door? And by "anybody", I mean anybody who ever actually had a job doing radio traffic at some time in their life? How is it even
possible that software which has been out in the market for nearly a year now can be so filled with gross, inexcusable blunders that remain uncorrected?
There used to be two (and
only two) modules in MediaStar that were actually well done and user friendly: Clockworks, and Log Editor. Words fail me (and if you knew me, you would appreciate just how extraordinary
that is!) when I try to describe just how badly they have been destroyed by Viero.
Here are the first 50 complaints I have with Viero. It took me six days of actual usage to compile it, although to be fair, some of the complaints are carryovers from MediaStar that were not corrected in Viero.
* * * * * * * * * * * * * * * * * * * *
I still chuckle every time I read that letter. I had enough fun writing it that it was some small compensation for the horror that was Viero. To fully appreciate the problems, you have to be familiar with the job of Radio Traffic. I managed commercial placement across a group of four radio stations, about 900 commercials total each day. The job is
intensely interactive, you have to be aware of things like product separation, advertiser distribution through the dayparts, spot duration, and the arcane rules dictated by clueless corporate bigwigs about how commercial clusters are to be structured. Every program log is massaged and tweaked, hour by hour...
Ironically, at the time the Great Satan of commercial radio, aka Clear Channel Communications, purchased the radio station of which I was part owner and pulled me into their evil grasp, we were using software we had written in-house (coded in Xenix, a Unix derivative) that was incomparably superior to anything I have ever seen on the market, before or since. I've been out of the business for about six years now, maybe things have gotten better. Doubtful.
When I retired, the decision was triggered in no small part by the Viero software. I left Alaska in a 40 year old school bus purchased from a friend for one dollar, all 44 feet of it completely filled with household belongings. As I passed the city limits on the way out of town, from that moment until this morning as I write this I have never given a single thought to the job that I held for 38 years.
Ahhhh... the good old days.
tanstaafl.