Despite reading a number of people write/complain about the Mac's premium pricing, I think they're priced very respectably. Configuring a name-brand Windows box with similar specs can give you a higher price in some cases. It's a lot easier to compare apples to apples now but for some reason those trying to make a point feel fine ignoring things like DVI, Firewire, the price of XP Pro and sometimes even comparing against a Celeron-equipped PC.

It's a shame they don't have any commercials out right now that actually feature their products. I don't know how well the stand-up comedic ones will do to bring over people who would not otherwise buy a Mac instead of something like a Dell.

Bruno