It's easier to market alternatives to foods people are already familiar with. And veggie burgers are very conventient. Tofu hot dogs I can't tell from the other packaged brands in the supermarket myself, who knows what the hell is in oscar mayer hot dogs for sure. But Tofurkey and fakin bacon are especially scary because they attempt to look like animal products in a fairly natural state, where as hot dogs and pre formed burger patties do not. And trying to carve a tofurkey is just sad.