I've been lookin at this a little more, and I think I've figured out a way to make it even more cool. (If that's possible)

So right now, the lines all move in at the same rate, nice and smooth, evenly from the left and the right. And the empeg logo kinda flickers in, and then stays steady.

Very cool, but I got an idea.

What if each individual line kinda pulsed in at it's own rate, not all in synch like they do now. And once a couple of the lines make it all the way to a particular letter, then that letter flickers on. So each letter would light up individually as the lines arrive, until the entire logo is lit up. (The ending could probably stay exactly the same)

I guess what I'm thinking of could be described as "The lines are electric pulses on a circuit board, and they are firing up the logo"

Yeah, ok, maybe I'm on crack. Need more sleep...