Well in that case they are doomed to fail. I don't see their market.

People still want to print pictures, maybe less than they used to but they still do. Who wants a camera that you can hardly print from these days ???

Sure if it's taking interesting and different pictures I can seeing that being a drawn enough just to put them on an iPhone for example. But it doesn't (without me having a play with one) see to deliver on the creative element.

Cheers

Cris