...how does it make sense to quote the up-front price of a contract without quoting the rest of the contract? Surely the Iphone 4 is actually available at a wide range of different up-front prices, depending on how much per month the rest of the contract is, and how long the lock-in is?
Not in the US, at least. A $99 iPhone 4 is a $99 iPhone 4, whether you sign up for a $50/month plan or a $200/month plan. A 2 year contract is standard now across all carriers in the US, as well.
(Note: I believe T-Mobile had a few plans with sort of a varying subsidy like that, but they don't have the iPhone, so that's sort of irrelevant to this discussion.)
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