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That only works if you advertise that you will have a large number available.


They will be. Best Buy did the same thing last year with the 360, advertising things like "Minimum 40 per store" after saving up a few shipments. The rumor is based off a scan of the Best Buy company newsletter that they send to their stores. I believe it, as I have a friend that works at Best Buy and told me all about this plan from last years 360 release.

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They're not going to impulse-buy a rear projection TV.


No, but they may settle for buying a different video game console when told that "Sorry, those were our last units before Christmas", and little Timmy at home wants a game system. There are plenty of generous parents out there to make this work.