He was saying they need to be that price for the mass market to really use them because you won't just throw a 500 dollar device in a bag and not be worried about damage and theft but a 50 dollar one you would.
I agree and it's what I've been saying since the first e-readers came out, long before the iPad news. The iPad is just the final nail in the coffin for these products at their current prices. So it may be fantastic news for those who want e-ink at reasonable prices.
BTW, you can adjust the brightness on the LCD products. Not sure a book light would be any less annoying to someone else next to you. e-ink still has a lot of promise, but everything out right now is still a big giant "meh."
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