The reason Apple scares me more than MS is because I have allowed myself to be sucked into committing so many of my spending dollars on products that require an Apple device to use. I never had this problem with MS. Sure I was using their OS and therefor the applications I was using required their product, but you can't escape that- and really most apps I use are either replaceable in functionality (word processor) or fairly temporary (games). With Apple, though, I just feels like with the iPhone/iPod/Apple TV I have some apps and content that are becoming irreplaceable to me (or difficult anyway).