Personally, it's because the company as a whole is so damn smug, and that turns me off.
Tell you what, if I could launch a cutting edge device that basically has age old features like multi-tasking and crappy video calling as it's main selling features, then release it to the world at large with a massive design flaw, be able to convince everyone that it's supposed to be like that, then I would be pretty smug too.
The worst part of it is, I'm right in there with all the other mugs. I've still got my iPhone 4 on order and I've had an iPad for about 10 days now (love it BTW). Let them be smug, they deserve it.
Cheers
Cris