Ack... my thinking was bass-ackwards.

Actually you need to flip the display right/left, or up/down, depending on which axis you rotate it.

Rotate it along the horizontal axis (left-right axis) and you need to flip the display vertically as what used to be up when facing you is now down when facing away. Left and right is preserved.

If you instead rotate it on the vertical axis, what is up and down remains but what was left when facing you is right when facing away...

Just tried it in front of a mirror with a newspaper...

/Michael

Edit to Paul: 8.42 in the morning seemed to be a bit early for me
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/Michael