I've never seen the commcerials you refer to, but I've seen corporate sponsered "pro" campaigns for all sorts of things in the US in the past and I doubt that these commercials are any worse - if they were, then presumably someone would be suing them for saying misleading things right?


Maybe that they are preaching to the converted - but its certainly got a few people talking about it, which can't be a bad thing long term.

And if Detroit gets some idea of the anti-SUV feeling out there, they might modify their behaviour a little.

But the longer term change can only come from Politicians and lawmakers actually forcing Detroit to act - and by SUV buyers deciding not to replace their current 1,2 or 3 SUVs with newer more polluting models or hopefully convincing non-SUV owners not to buy one in the first place and these are things which a grass roots campaign like this might help bring about.