You're joking right? Apple's ads are always about the devices. Always about the features the device offers, the software available for the devices, etc.

Pretentious is saying or implying that by using a Pre you'll somehow be more enlightened, a better person, more socially aware, etc.

The Pre commercial is total and utter nonsense and a despicable marketing crutch.

At this point (and software rev), the Pre is still "just another phone." If anyone says "Wow!" I'd have to question their grasp on reality.